There is a common misconception that in order to develop a successful online business you need to be targeting hundreds or thousands of keywords.
This perception often causes a great deal of confusion and can lead to ‘Analysis Paralysis’ as people spend months analyzing keywords looking for the perfect opportunity. As a result they never follow through to create a complete and profitable business.
Last week, a group of us were discussing this problem and came to the conclusion that the reason this misconception is still so prevalent is that in the past, focusing on quantity versus quality DID actually work.
In the early days of Internet marketing, if you placed a large number of related keywords on a page or included them in Meta and Alt tags you could often get rankings that led to traffic.
Similarly, in the early days of Google Adwords, it was possible to load your account with thousands of keywords and generate a steady stream of traffic to your site.
However, while this may have been the case in 2003, it is very important to realize that THINGS HAVE CHANGED.
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