Content marketing has its ups and downs, and one of the major snags we run into when we’re doing any kind of content marketing is that brick wall that sucks away inspiration and stops marketers dead in their tracks.
It’s a harsh reality but one we face on a regular basis. You spend all that time selecting a certain niche, getting sites put up, the blog, the content marketing strategy, the topics, the theme, the keywords… and then you start trying to put content together and you fall flat on your face.
I remember so many occasions where I needed to produce a brief report, or get a blog post written. The concept was in my mind and I had the swirling embraces of a beautiful outline that absolutely refused to form into a cohesive thought that I could utilize. I’ve lost count of the number of times I’ve stared at a blinking cursor on a blank page.
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