See how we boosted our sales by 200%!
How to Increase Website Sales – Part 1
Checklist Mentioned in Part 1 (Opens in new window)
How to Increase Website Sales – Part 2
How to Increase Website Sales – Part 3
How to Increase Website Sales – Part 4
What You Will Learn To Help Increase Your Website Sales!
1. Space to think – learn how, by carving out just 30 minutes of uninterrupted time to look through your website with “fresh eyes”, you can be your own “high priced consultant”. I’m certain if you’ll do this, you’ll write a long list of solid opportunities for sales growth.
2. Logical flow – in almost every market, you’re dealing with time poor, stressed and “damn busy” prospects. It’s our job to make the journey from a prospect’s first exposure with us through to the sale both logical and free from unnecessary distractions.
This may sound obvious, but the internet is full of marketers misdirecting their prospects and wondering why nothing sells. This problem is endemic!
We’ll look at how a logical break in your sales process will cripple even the hottest offer and best sales copy. Streamline your website ‘flow’ and give your sales a serious boost.
3. Confusion – I have this mantra scribbled on a pink sticky note below my monitor “the confused prospect doesn’t buy”. This means that before we try to sell anything, we must help our visitor orientate themselves. They must feel comfortable and know where they are. Then when we present our sales message, we must use copy, layouts and graphics that make our message simple to understand.
Remember! The dreaded back button is always there, looming at the top of our page and the moment our prospect has to think a little too hard, or work to find something on a page, they’re gone in a click (and they never ever ever come back!).
We’ll also look at the different elements of your sales message and how to test them, and I’ll share a handy tip I use to get great copy quickly when consulting with clients.
4. The Power of Specificity – Learn the value of moving from general and ‘easy to dismiss’ sales claims to ‘sit up and take notice’ specific and punchy copy.
5. Upping Your Sales Copy – We’ll discuss techniques you can use to quickly improve your own sales copywriting skills as well as when and how you should consider engaging professional copywriters to help you.
6. Cialdini’s Seven Universal Persuasion Techniques – We take a tour through seven proven and universal human persuasion techniques (each of which can be applied directly to your website to boost conversion).
7. Segregating Channels – Discover how by better matching your message to different market segments, and then duplicating your most profitable segments, you can systematically increase profits.
How to Increase Website Sales?
a) A Market Dominance Case Study – how, by focusing on conversion, a technically clueless website owner become Australia’s second largest online retailer in the tennis niche.
b) The Main Reason Why Most Folks Still Don’t Test! – We’ll dig a little into the concept of ‘silent rejection’. I argue that this is the number one reason why website owners (even those with a deep understanding of testing & conversion), don’t take the simple steps they know they should to drive up their sales.
I’ve never heard anyone speak on this before, but once you realize just how much ‘silent rejection’ you’re getting (every hour of every day), I expect you’ll get super motivated about boosting your own conversion rates.
c) How Testing Works – We take a look at the basic mechanics of online testing (e.g. how it actually works). The good news is, understanding online testing is really quite simple (the explanation takes less than 2 minutes).
d) Intro to Google’s Website Optimiser (aka GWO) – this is the free tool we use and recommend. I attempt a high level overview of how GWO weaves its magic. I should note, for specific details about GWO, I recommend the Google Website Optimizer Tutorials and Videos Page.
e) Where To Test – And finally, before you charge off & start testing your site, we’ll discuss where in the online sales process you should focus your testing efforts for optimum results