Effective Marketing For Your Network Marketing Business 101
You Can Have The Most Ground-Breaking Product
In The World, But If You’re Not Using Effective
Marketing, No One Will Know And No One Will Care.
Effective sales & marketing is bar-none the most important function of a business.
Think of it this way: A one-of-a-kind product that’s being shipped from Chicago to NewYork is only as good as the truck that’s carrying it. If the truck breaks down and never reaches its destination, it doesn’t matter how great the product inside it is.
Well, your sales and marketing system is the truck that carries your product. No matter how good your product is, it doesn’t matter if your marketing can’t deliver it. Not only that, but sales is the only activity in a business that actually brings in the cash.
Think about it. Every other activity uses up that cash. The product, the compensation plan, the timing, the people, the leadership, the
management…all crucial aspects of a business…but none of them are income producing activities.
The revenue brought in from sales is what makes it all possible. It’s the driving force behind everything. And that’s why you need to be more concerned about the sales strategies you’re using than anything else.
This can’t be emphasized enough.
It could be the most important thing you ever learn in
your network marketing career. And understand this:
You Can Make A Lot Of Money With An Awesome
Marketing Plan And A Mediocre Product. You Will Never
Even Come Close To Making As Much With An Awesome
Product And A Mediocre Marketing Plan.
Don’t believe me? Ask Robert Kiyosaki. In his book ‘Cashflow Quadrant,’ (p.27,28) Robert talks about how he has people
approach him all the time about starting a new business or how to raise money for a new project. He can instantly tell whether that person’s focus is on the product or the system of business by the words they say.
Things like: “This is a much better product than company xyz makes.” “Nobody else can compete with this product.”
After listening to their pitch, he slowly asks them, “Can you personally cook a better
hamburger than McDonald’s?” So far, everyone he’s asked that question has said “yes,”
they can. He then asks, “So, if you can cook a better hamburger, why does McDonald’s make more money than you?”
Some people see the difference immediately and some just don’t get it. The problem, as Robert explains, is that most people focus on perfecting their skills at making a better hamburger rather than the skills of selling and delivering the hamburger. McDonald’s may not make the best hamburger, but they are the best at selling and delivering a basic, average hamburger. He then goes on to say how the absolute most important skills a business owner can ever
develop are sales and marketing.
Or as Seth Godin, former Vice President of Marketing for Yahoo!, says:
“Marketing is all there is. You don’t win with better shipping or manufacturing or accounts payable. You win with better marketing…”
Why am I telling you this? What’s the lesson for network marketers? Simply this: Your product (or your opportunity), no matter how good, will not sell itself and will not make you rich. Also, keep this in mind:
You May Believe With All Your Heart
That Your Company Is The Best, Hands Down…
But So Does Everyone Else.
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