Content Marketing Strategy Example
It doesn’t matter how well you strategize, optimized, glamorize, and ‘everything else’-ize your website content, someone has to take ownership of it or it falls into disrepair. Like an abandoned home, the Content Marketing Strategy Example within your website begins to lose sync with your external content marketing and will start to look like a run-down property that’s long been left to ruin.
Owning the content on your website isn’t enough though – you need to be excited and passionate about your content marketing. You need to really recognize the purpose of strong website content within your content marketing campaign and commit to making sure that your content always stays relevant to your target audience.
Like a beautiful and functional home cared for by a loving homeowner, your website needs you.
When Content Marketing Need Help
A home with weathered siding and an unstable foundation needs a lot of work and its need for help is visible from a long way off. Website copy within your content marketing campaign in need of care…
- Lacks purpose and direction
- Suffers from too little or too much information
- Dead end’s without a call to action
- Is overly complex or insultingly simple
- May be riddled with typo’s and grammatical errors
- Is often laced with broken links
- Tends to be inaccurate or outdated
When you flip the scenario and look at quality copy within your content marketing campaigns, you begin to see how a well-tended “home” can better serve you and your target audience. Content marketing in good hands…
- Serves a specific purpose
- Is of the right length to make its point clearly
- Is action oriented to direct the reader with appropriate calls to action
- Will never be boring and is always engaging and interesting
- Tends to be well written with consistent and appropriate tone
- Functions with clear and clean navigation
- Remains updated and accurate